Purchasers of "The Complete Guide to Dental Surgeries in the UK" and "The Complete Guide to Veterinary Surgeries in the UK" can rest assured that all the email addresses that we supply have opt-in consent so long as purchasers are bona-fide suppliers of dental / veterinary specific goods and services.
If you're planning a marketing campaign, you'll have to comply with a number of regulations including GDPR and PECR. Some of these apply to unsolicited electronic messages sent by telephone, fax, email or text, while others apply to marketing material sent by post.
Electronic mail marketing
The most important thing to remember is that you can only carry out unsolicited electronic marketing if the person you're targeting has given their permission (see above).
However, there is an exception to this rule. Known as the 'soft opt-in' it applies if the following conditions are met;
- where you've obtained a person's details in the course of a sale or negotiations for a sale of a product or service;
- where the messages are only marketing similar products or services; and
- where the person is given a simple opportunity to refuse marketing when their details are collected, and if they don't opt out at this point, are given a simple way to do so in future messages.
When you send an electronic marketing message, you must tell the recipient who you are and provide a valid contact address.
The rules on emails don't apply to emails sent to organisations, though you must still identify yourself and provide an address.
Before using data to email sole traders and partnerships (as they are classed as "individuals") with marketing material you must first obtain their permission.
'Phone and Fax
The Telephone Preference Service (TPS) and Fax Preference Service (FPS) are operated by the Direct Marketing Association, and allow people to register their numbers to opt out of receiving unsolicited calls or faxes. You must not market individuals or organisations who have registered their numbers with the TPS or FPS.
Postal marketing - more commonly known as 'junk mail' - can form an important part of any organisation's overall marketing strategy. From simple flyers and response forms to competition entries and interactive CDs, postal campaigns can generate important new leads and business.
However, as with electronic marketing, if the person or organisation you're targeting asks to be taken off your mailing list, you must comply with their request. There are no exceptions to this rule, and if you fail to comply, they can apply to the courts for an order against you under section 11 of the Data Protection Act.
This information has been compiled using the following source: